The company was founded by Martin Göthager in 1946. From the start focus was on knitted fashion for women and the name of the company was Gällstad Ylle. When focus changed and the sport business was the target, company name was changed to Ivanhoe.
In the beginning of the 80's the company was taken over by Martins three sons Lars-Erik, Ulf & Göran Göthager, and they ran the business for more than 30 years. Today the third generation is running the business with high hopes for the future.