The company was founded by Martin Göthager in 1946. The company was taken over by his three sons Lars-Erik, Ulf & Göran Göthager mid 80’s and they ran the business for more than 30 years.

Brothers Ulf, Göran and Lars-Erik Göthager

The siblings Anders, Anna & Karin Göthager is now the third generation who are running the company.

Today’s innovative and functional sports fashion from Ivanhoe manufactured largely in our own factory in Gällstad, but also at partner companies in Europe, with whom we have a very close cooperation. We want to retain full control, from the selection of yarn and thread right through to the finished garment. Geographical proximity also enables us to act quickly, we can offer short lead times and shorter transport also provides a lower impact on the environment.