"We love wool and we love production, and we carry with us decades of experience and an invaluable tradition. The company was founded in 1946 and today it is the third generation that runs and develops the company. Thinking natural material is something we have done long before it became well-used concepts within the textile industry. Wool has always played a central role in our collections and in our own factory in Gällstad, we knit about 90% of all our production."

Wool is a unique natural material with fantastic properties. Because wool has the ability to ventilate, insulate, and absorb, it helps us regulate our body temperature. These properties mean that you don't get sweaty when wearing wool next to your skin while it helps the whole body stay warm. Wool is also naturally antibacterial and dirt-repellent, which makes it self-cleaning.